In this case study, a prominent company in charge of organizing and advertising travel to Eastern and Southern African regions, Safari By Locals DMO, implements a booking management solution. The DMO was having trouble keeping track of reservations for events and tourism attractions and giving appropriate availability information. The management team understood that a booking management solution might give them useful information and assist them in making data-driven choices to simplify bookings, boost productivity, and improve the tourist experience. This case study will examine the effective implementation of a booking management solution by Safari By Locals DMO and the effects it had on their operations.
The goal of Safari By Locals DMO, which was founded in 2014, is to manage and promote travel to Eastern and Southern African destinations. The DMO was in charge of overseeing the infrastructure for tourism at the location and luring tourists there. The DMO was having trouble organizing reservations for tourism sites and events and providing correct availability information, despite its best efforts. The management team realized that a booking management solution could give them useful information and assist them in making data-driven choices to improve the guest experience and expedite bookings.
To address these challenges, Jill Cannon Associates implemented a booking management solution for Safari By Locals DMO that included the following components:
- Online reservations: The DMO used the solution to allow visitors to make reservations for tourist attractions and events online, check availability, and make payments.
- Real-time inventory updates: The solution provided Safari By Locals DMO with real-time updates on the availability of tourist attractions and events, helping to ensure that visitors were provided with accurate information.
- Customer tracking: The solution enabled Safari By Locals DMO to track visitor preferences and history, allowing the DMO to make personalized recommendations and offer special deals.
- Business intelligence: The solution provided Safari By Locals DMO with the ability to monitor, analyze and visualize the performance of the business, identify areas of improvement, and develop plans to increase bookings and improve visitor satisfaction.
- The implementation of the booking management solution at Safari By Locals DMO had a significant impact on the DMO’s performance. Some of the key results included:
- Increased Bookings: Safari By Locals DMO experienced a 20% increase in bookings after implementing the solution.
- Improved Visitor Experience: The online reservation process, real-time inventory updates, and customer tracking features of the solution helped to streamline the booking process and improve the overall visitor experience.
- Increased Efficiency: The solution helped Safari By Locals DMO to increase efficiency by automating repetitive tasks and reducing the need for manual bookkeeping.
- Increased Revenue: Safari By Locals DMO experienced a 15% increase in revenue after implementing the solution.
The implementation of a booking management solution at Safari By Locals DMO was a success.