Maximizing Online Visibility and Driving Visitor Traffic with SEO for Akili Travel


In this case study, Akili Travel, a well-known provider of travel services in East Africa, implements an SEO solution. The Agency was having trouble boosting its online presence and attracting visitors to its website. In order to enhance their website and raise their search engine ranks, the management team understood that an SEO solution might give them useful information and assist them in making data-driven decisions. In this case study, we’ll look at how Jill Cannon Associates helped Akili Travel grow its business by implementing an SEO solution.


Since its establishment in 2016, Akili Travel has developed into one of the top tour operators in East Africa. The business provides a variety of travel-related services, such as flights, lodging, car rentals, and vacation packages. Despite its efforts, the DMO was facing challenges in increasing online visibility and driving traffic to its website. The management team understood that an SEO solution could provide them with valuable insights and help them make data-driven decisions to optimize their website and improve their search engine rankings.


To address these challenges, Jill Cannon Associates implemented an SEO solution for Akili Travel that included the following components:

  • Website optimization: We used this solution to optimize their website for search engines, by improving the structure, content, and meta tags.
  • Keyword research: The solution helped Akili Travel to identify the most relevant keywords for their business and target them in their website content and meta tags.
  • Content creation: We used this solution to create high-quality, relevant, and engaging content on their website to attract visitors.
  • Link building: We used this solution to build high-quality backlinks to their website, which helped to improve their search engine rankings.
  • Analytics and tracking: This solution provided Akili Travel with the ability to track their website’s performance, monitor their search engine rankings, and analyze their traffic data.


The implementation of the SEO solution at Akili Travel had a significant impact on their performance. Some of the key results included:

  • Increased Online Visibility: Akili Travel’s search engine rankings improved and their website started to appear on the first page of search results for relevant keywords.
  • Increased Traffic: Akili Travel experienced a 30% increase in website traffic after implementing the solution.
  • Improved Visitor Experience: Akili Travel was able to provide visitors with more relevant and engaging content and make it easier for them to find the information they needed.
  • Cost-effective: The SEO solution was cost-effective and generate more leads than traditional marketing methods.


The implementation of an SEO solution at Akili Travel was a success. Akili Travel was able to increase online visibility, drive more traffic to their website and improve the visitor experience by using the solution to optimize their website and improve their search engine rankings. This resulted in an increase in bookings and revenue for Akili Travel.

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