Boosting Online Visibility and Driving Traffic with an SEO Solution at Travel World Safaris


In this case study, a renowned travel service operator called Travel World Safaris implements an SEO solution. The agency was having trouble boosting its internet presence and attracting visitors to its website. In order to enhance their website and raise their search engine ranks, the management team understood that an SEO solution might give them useful information and assist them in making data-driven decisions. This case study will examine Travel World Safaris’ effective implementation of an SEO solution and the effects it had on the company.


Since its establishment in 2016, Travel World Safaris has expanded to rank among the top tour operators in East Africa. The company offers a variety of travel services, such as booking hotels and flights, package tours, and travel insurance. Despite its success, the management at Travel World Safaris Agency was aware that they were having trouble boosting their website’s traffic and internet visibility. The management team realized that an SEO solution could offer them useful information and assist them in making data-driven decisions for the website’s optimization and enhancement of their search engine rankings.


To address these challenges, Jill Cannon Associates implemented an SEO solution that included the following components:

  • Website optimization: We used this solution to optimize its website for search engines, by improving the structure, content, and meta tags.
  • Keyword research: This solution helped us identify the most relevant keywords for their business and target them in their website content and meta tags.
  • Link building: The agency used this solution to build high-quality backlinks to its website, which helped to improve its search engine rankings.
  • Analytics and tracking: This solution provided the agency with the ability to track its website’s performance, monitor their search engine rankings, and analyze its traffic data.


The implementation of the SEO solution at Travel World Safaris had a significant impact on the agency’s performance. Some of the key results included:

  • Increased Online Visibility: The agency’s search engine rankings improved and its website started to appear on the first page of search results for relevant keywords.
  • Increased Traffic: The agency experienced a 30% increase in website traffic after implementing the solution.
  • Improved Conversion Rates: The increased visibility and traffic led to an improvement in conversion rates, resulting in more bookings and revenue.
  • Cost-effective: The SEO solution was cost-effective and generate more leads than traditional marketing methods.


The implementation of an SEO solution at Travel World Safaris was a success. The agency was able to increase online visibility, drive more traffic to its website and improve conversion rates.

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